SIS MERCADO Sales International Services & Information Technology

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About Us

Business Aruba . Com was founded in May of 2003 around the concept of providing high value, customer-driven Web site management services at affordable prices to small and mid-sized businesses. Our initial product offer was developing web sites to the market of Aruba and his business, E-commerce, search engine submission services. In a short time, we added Web site optimization services so our customers could maximize the value of their search engine submission efforts. Our customer-driven business strategy has paid off. By helping our Web site customers successfully improve their search engine rankings, these same customers have started asking us for other products such as hosting, domain name registration, web design, traffic analysis, and more.

As a result, Business Aruba . com has taken on an expansion of its service offerings. We are proud to introduce you to the first of several new services - Hosting and Domain Name Registration. These will quickly be followed by the introduction of Web site design services and traffic analysis reporting. Business Aruba . com  is making it easier and more affordable to go online than ever before. These new services provide any business in Aruba, organization or individual with an effective, one stop shopping process to launch a successful web presence.
 

Our Commitment
Business Aruba . Com is aware of the important role that we and our services play in your online success. We understand the online needs of small to mid-sized businesses. We are one ourselves (with plans to become a large business in Aruba! because Aruba is a international destination) Because of this we are committed to listening to you and continuing to launch additional services that will assist you in growing your business.

Proven Leadership
Business Aruba . com is directed by H. Marcelo Mercado, Owner IT Specialist, Web Developer / sales professional with an average of more than 20 years of sales & marketing expertise and experience in Information technology, Internet and related technologies since 1984.

BUSINESS ARUBA . COM

Hector Marcelo Mercado

Owner IT Specialist/ Web Developer

Oranjestad, Aruba

Tel: +-297-561-2885

Cell: +-297-733-1346

E-mail: info@business-aruba.com

www.business-aruba.com

www.businessaruba.biz /.net/.biz/.com

www.businessaruba.bizland.com

5 Important Tips On How To Build A Professional Website
 

In order to have a well presented website that will convert your site's visitors into customers, you need to follow some tips to build a professional website.

Copyright 2006 Nikki Mhlanga

With the advent of the internet, a lot of business transactions are done online. Almost every business nowadays has a website.

Although some customers will go to the shop to buy the product from the shop, they firstly shop for what they are looking for and compare prices on line. It is now almost imperative that any business must have a website.

Whether you own a home based online business of any type, or you own a shop in your town or city, you need a website to let potential customers know that you exist and that you offer products or services or business opportunities they may be interested in.

If you do not have a website, then you are not represented on the largest and most popular medium of communication today.

What hints must you heed in order to build a professional website that will effectively promote your products or services and encourage visitors to actually buy from you?

A well presented website: A tidy and professional looking website is important. Your website is your store front, and you need to create very good first impressions, otherwise you lose potential customers.

A website that is easy to navigate: There is a lot of competition out there, and there are thousands of other businesses and websites from which customers can choose from. Customers expect an efficient and easy to navigate website where they can easily and quickly get what they are looking for.

You will need to have a clearly laid out outline of contents on your website which is easy to use and straightforward. This means that information and images of the products you are offering must be easy to find in your shopping section of your website; and they must be very clear to view. It is also important that your pages load quickly and that you have all the various options for completing an order form and paying for the products or services.

Use techniques that encourage browsing and impulse buys: Present your website in such a way that every visitor or customer is presented with an opportunity to buy more. Include product reviews or satisfied customers feedback on your products so that visitors are encouraged to buy. Include some comments about the products key benefits. If you sell a wide range of products, next to any main product, include some other complementary products which the buyer may need.

Have your contact details on your site and always be reachable: After-purchase service is very important, especially for online transactions. It is therefore critical that customers know who you are and how to contact you after they've made a purchase, or if they need further information about your product or service before they decide to purchase. Your contact information should be clearly visible on your site.

This will also help increase their confidence in doing business with you. It is also important that you check your website’s emails at least once everyday in case there is a customer needing some help. Your website is your shop which operates full time 365 days so you will need to be available as needed so that you keep your business running smoothly and your customers happy. A happy customer is a potential return business for you.

Include a feedback form: It is important that you constantly improve your website or products/services, and you can achieve this by having a feedback form on your website. A feed back form gives your customers an alternative way to reach you and it also informs you about what customers think about your products and services.

For you to maximize your business’ online sales, you will need a well present website that will encourage your visitors to buy the products or services you offer.